1. General earnings disclaimer.
Acorn Leads (a trading brand of LGG Plus Ltd) provides lead generation services to US service businesses. The volume of leads we deliver is contractually guaranteed. The financial results those leads produce for your business are not, and cannot be, guaranteed.
How much money you make from the leads we deliver depends on factors that are entirely in your control: your sales process, your speed-to-call, your team, your pricing, your closing rate, your capacity to deliver the work, and dozens of other variables specific to your business. We do not control any of these things.
You should not assume you will achieve the same financial outcomes as any client featured on our website. Individual results vary, sometimes significantly, and past performance does not guarantee future results.
2. What our guarantee actually covers.
When we say "guaranteed leads," we mean a specific, agreed minimum monthly volume of leads, written into your client services agreement before you sign anything. The guarantee mechanic is delivery-based:
- If we hit your agreed monthly minimum, the contract is satisfied for that month.
- If we miss the agreed minimum in your initial campaign period, we continue running campaigns at our own cost until the missing leads have been delivered.
We do not guarantee that any specific lead will convert to a sale, what your cost per acquired customer will be, or what your return on investment will be. Those outcomes depend on your sales execution.
3. Testimonials.
The testimonials on our website were provided voluntarily by clients of Acorn Leads. We have not paid, compensated, or otherwise incentivised any client to provide a review or testimonial. We have a standard commercial services agreement with each reviewer, but no other relationship.
Testimonials reflect the specific experience of the named client at the time the testimonial was given. They do not represent typical results across our client base. Some clients achieve better results than those described; some achieve worse. We are not suggesting you will replicate any specific testimonial result.
Where a testimonial includes a specific figure (a multiple, a dollar/dollar amount, a time period), we hold internal documentation supporting the figure. Documentation is available on request to legitimate counterparties.
4. Case study figures.
Where our website references a specific case study or client outcome (for example, the "$1m+ additional sales reported" figure attributed to WA Group), the figure is self-reported by the client and reflects results that client tracked internally over the engagement period. We attribute the figure to the client because we cannot independently audit a client's internal accounts.
Self-reported case study figures are presented to illustrate what one specific client achieved, not what you should expect to achieve. The outcome of any single client is not typical and may be at the higher end of the distribution of results in our client base.
5. Statistical and research-based statements.
Where our website cites a general statistic about lead generation (for example, "calling a new lead within 5 minutes produces significantly higher contact rates"), the statement is drawn from publicly available industry research, including but not limited to the Lead Response Management Study (Oldroyd et al.) and related published work on inbound sales response times.
Industry research describes general patterns observed across many businesses. It is not a prediction of your specific results. Your contact and conversion rates depend on your team, your sector, your follow-up process, and other variables.
6. Volume and scale figures.
References to our scale (for example, "3,000+ businesses served," "116+ industries," "$2.5m+ spent on our own lead generation," "7 years operating") describe the cumulative scale of our business across all clients and campaigns since founding. They are not a forecast or promise of what we will produce for you.
The relevant figure for your engagement is the specific guaranteed monthly lead volume agreed in your client services agreement.
7. Pricing references.
Where we state that pricing "starts from $1,000 a month" or that "most clients pay $1,000 to $5,000 a month," these reflect our pricing tiers and the distribution of fees across our active client base. Your specific fee is set during the contracting process based on your guaranteed lead volume, your sector, and your geography. The fee for your engagement is the one written into your client services agreement.
8. Forward-looking statements.
Any statement on the Acorn Leads website about future results, future performance, market conditions, or how working with us will benefit a future client is forward-looking and based on our current expectations. Actual results may differ. We make no warranty as to future outcomes.
9. Honest reasons not to work with us.
On our website we explicitly list the situations where we believe we are not the right fit, including: businesses with no sales follow-up capacity, budgets under $1,000 per month, businesses expecting one-month results, MLM and crypto businesses, and businesses where we already serve a competitor in the same area. We disclose these to help you decide before any sales conversation.
10. Substantiation.
All figures, statistics, claims and testimonials referenced on the Acorn Leads website are substantiated by internal records, client communications, or published industry research. Where a figure is held in internal records, supporting documentation is available on request to legitimate counterparties (including regulators, advertising platforms, and prospective enterprise clients conducting due diligence).
Questions about anything on this page?
Email legal@acornleads.com with the specific statement, statistic, or testimonial you have a question about. We respond to legitimate substantiation requests within 5 working days.