Security & Fire Installers.

Security and fire installers lean on word of mouth and maintenance renewals, which leaves new installs to chance. We make them predictable with homeowners and businesses actively looking for security and fire protection, delivered exclusively the moment they inquire.

The US security and fire market.

The US security and fire market is compliance-led and trust-heavy. Insurance requirements, regulations, and genuine fear drive purchases, and buyers choose certified installers who look established.

Installers serve everyone from homeowners after CCTV and alarms to landlords meeting fire regs and businesses needing monitored systems and maintenance contracts. One customer wants visible deterrence. Another must pass an insurance inspection.

Smart home security, remote monitoring, and tightening fire regulation keep expanding demand. A business that wants to grow needs leads from all of these groups, in the right mix, every month.


Why security and fire installers need a lead generation system.

Most security and fire installers grow through word of mouth and maintenance-contract renewals. That works until it doesn’t. Big nationals outspend local firms on visibility even where local response is the better product.

The businesses that grow consistently are the ones with a system that delivers new inquiries every month, regardless of season or referral luck. That’s what we build.


Common things security and fire installers want to generate leads for.

The leads we generate for security and fire installers vary depending on the business. Some want domestic CCTV and alarm installs. Others build commercial monitored contracts. Others again lead with fire compliance. We build the campaigns around the type of work your business actually wants.

  • CCTV installation
  • Intruder alarms and monitoring
  • Access control systems
  • Fire alarm installation and servicing
  • Emergency lighting and extinguishers
  • Smart home security
  • Commercial maintenance contracts
  • Fire risk assessment follow-ups

What makes security and fire installers different from other sectors.

We run lead generation campaigns across 116+ sectors. This one doesn’t behave like many of them. A few things to be aware of.

  1. 01
    Certification converts.

    NSI, SSAIB, and BAFE certifications reassure insurers and customers alike. We put them where they work.

  2. 02
    Recurring monitoring is the prize.

    Installs open the door; monitoring and maintenance contracts build the business. The funnel should sell both.

  3. 03
    Fear buys fast, compliance buys on schedule.

    Break-in victims act immediately; businesses act at inspection time. We build campaigns for both triggers.

  4. 04
    Site visits close deals.

    The survey visit is the real conversion point. Every part of our funnel is built to book it.

We’ve been doing this longer than many lead gen companies have been in business.

The system we’ll run for your business isn’t being tested on you. It’s been refined over seven years of running campaigns for service businesses, with our own money on the line.

$3.5m+ Our own lead spend
3,000+ Customers served
116+ Industries
7+ Years
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One conversation with a lead gen expert. You’ll know your guaranteed lead number over 90 days, how exclusivity works for you, and exactly what comes next.

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30 minutes one-on-one with a lead gen expert

If we’re not a fit

We’ll tell you on the call. You leave with a clearer view of your lead gen than you walked in with.

If we are

You leave with a specific number, a clear plan, and a guarantee in writing. If you want to work with us, great.