Every plan delivers a guaranteed minimum number of exclusive leads each month. If we miss the number, we work for free until we hit it.
Plans differ in lead volume, optimization intensity, and team seniority. Everything else is the same across every tier.
For sole traders and one-person operations testing exclusive lead gen.
For sole operators ready to commit to a consistent pipeline.
For micro businesses with 2 to 5 people and a need for steady pipeline.
For small service businesses ready to put real volume through their sales team.
For SME service businesses with the capacity to handle serious lead volume.
For service businesses scaling fast with multiple locations or service lines.
For serious operators with national footprint or franchise networks. Bespoke pricing, custom guarantee minimums, director-led account team, and terms tailored to your operation.
The basics are in every plan. This is everything that varies, in one place.
Lite $1,000/mo |
Starter $1,500/mo |
Micro $2,000/mo |
Standard $3,000/mo |
Growth $5,000/mo |
Expansion $10,000/mo |
|
|---|---|---|---|---|---|---|
| In every plan | ||||||
| Everything you need | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Guaranteed lead minimum in writing | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| 100% exclusive leads | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Custom landing page for your business | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| All ad spend covered | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead portal | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead notifications | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| What scales with your plan | ||||||
| Guaranteed leads | 1x | 1.5x | 2x | 3x | 5x | 10x |
| Account team | Standard | Standard | Standard | Senior | Senior | Senior |
| Support level | Lite | Lite | Standard | Active | Hands-on | Intensive |
| Response time | Lite | Lite | Standard | Priority | Priority | Same day |
| Detail of feedback | Standard | Standard | Standard | Detailed | Detailed | Deepest |
| CRM integrations | Standard | Custom | Custom | |||
| Quarterly lead generation review | ✓ | ✓ | ||||
| Annual strategy session with CEO | ✓ | |||||
| Setup speed | Lite | Lite | Standard | Priority | Priority | Fast-track |
From the discovery call to the first leads landing in your portal, here's the full timeline.
One call with a lead gen expert. We'll learn about your business, talk through your sector and area, and confirm whether we can put a guaranteed lead number into your contract.
Short onboarding form, sign the client services agreement with your guaranteed lead minimum in writing, and pay your first month. You meet your account team.
We build a custom landing page for your business, write the ad creative for your sector, set up tracking, and configure your lead portal. You approve everything before it goes live.
Exclusive leads arrive in your portal with SMS alerts. We optimize weekly. You focus on closing them. At month three, we review performance against your guaranteed minimum.
Side by side with doing it yourself, hiring a marketing agency, or going with another lead generation company.
| The alternatives | Do it yourself | A marketing agency | Other lead gen companies | Acorn Leads | |
|---|---|---|---|---|---|
| What's in the monthly fee | |||||
| Someone to run it An in-house hire or an agency | Varies | You do it | Extra cost | Included | Included |
| The actual ad budget Paid direct to Meta and Google | Varies | Your money | Extra cost | Included | Included |
| A landing page Designed, built, hosted, maintained | Extra cost | You build it | Extra cost | Extra cost | Included |
| Tracking and reporting CRM, pixels, attribution, dashboards | Patchy | You set up | Extra cost | Who knows | Included |
| Ad creative Scripts, videos, copy, design | Patchy | You make it | Extra cost | Who knows | Included |
| What you actually get | |||||
| Exclusive leads Never sold to a competitor | Usually shared | Yours | Yours | Sold to 4-5 | Always |
| Who else gets the lead The same inquiry, sold elsewhere | Often others | Just you | Just you | 4-5 others | Just you |
| Guaranteed minimum Written into the contract | Almost never | None | None | Very rare | In contract |
| Sector specialism Built around your trade | Patchy | Their own trade | Generalist | Sometimes | Always |
| Work-until-delivered If we miss, we keep going free | No | No | No | No | Yes |
| What it takes from you | |||||
| Onboarding effort What you have to do to get started | Heavy lifting | Everything yourself | Long brief | Forms and approvals | One call |
| Time managing it Calls, briefs, chasing reports | A lot | Daily | Weekly calls | Weekly calls | Few mins a day |
| Time to first lead From signing to leads in your portal | 1 to 4 months | 2 to 4 months | 1 to 2 months | 3 to 6 weeks | 14 days |
| If it underperforms What happens next | Pay anyway | Your problem | Pay anyway | Pay anyway | We work for free |
| Why this is different | |||||
| Years operating How long this approach has been refined | Varies | First time | Varies | Varies | 7+ years |
| Sectors served Breadth of operating experience | Limited | Just yours | Generalist | Limited | 116+ |
| Clients served Volume of operators we've worked with | Varies | N/A | Varies | Varies | 3,000+ |
| Money spent proving the model Our own ad spend on our own leads | None | N/A | None | None | $2.5m+ of our own |
| Who pays to test what works Cost of experimentation and learning | You | You | You | You | We do |
| Performance accountability Who's on the hook if it doesn't work | Limited | Yours | Limited | None | Contractual |
| How they make money What you're paying for | Retainer | N/A | Retainer | Retainer | Depends on our performance |
| Who runs your account Day-to-day team experience | Varies | You | Account team varies | Account team varies | Senior operators |
This is a general comparison of how we believe the alternatives compare to us. Every supplier is different, and your contract with another provider may not look exactly like this. The point is to show the shape of each option, not the specific terms you'd get from any one of them. It may even be that one of these other options works better for your situation than we would, in which case we'd tell you on the call.
Four numbers about your business. We'll show you what the numbers need to look like for lead gen to work for you.
Fill in the answers on the left to generate your results.
Lead generation is a campaign, not a vending machine. The first month is the slowest. We're learning your sector, your geography, and what actually converts. By month two it's working. By month three it's optimized.
That only works if you can stay patient. If your monthly fee is the difference between sleeping and not sleeping, you'll be stressed every time we make a change. Stressed clients pull the plug at week six, right before the campaign hits its stride. That's a lose-lose.
Pick the plan where the monthly fee is uncomfortable enough to take seriously and small enough that you can ride out a slower month without panicking. If none of our plans fit that, we're not the right partner for you yet. Honest answer, given freely.
All the best,
Acorn Leads
Everything else you may need to know about our pricing and plans.
Plans run from $1,000 to $10,000 per month, with custom pricing for Enterprise clients. The right plan depends on the lead volume you need, your sector, and your sales capacity.
On the discovery call we'll give you a specific number based on your business. No quotes by email.
We keep running your campaigns at our cost until every lead has been delivered. It's written into your client services agreement, legally enforceable, not a marketing promise.
We've run this model 7 years across 3,000+ customers. If we weren't honouring it, we wouldn't be in business.
No. The monthly fee covers everything. Campaign build, ad spend, creative, your custom landing page, optimization, lead delivery, portal access, support. No setup fees, no platform fees, no surprise invoices.
3 months to start, then rolling monthly. Three months exists because it genuinely takes a few weeks to optimize lead flow. If it's not working after 3 months, you walk with 30 days' notice.
Both. Five fixed tiers from $1,000 to $10,000 a month cover most service businesses. Enterprise is custom for national operators, franchise networks, and anyone running multi-location campaigns.
Every plan includes 100% exclusive leads, a custom landing page for your business, fully managed campaigns across the right platforms for your sector, continuous optimization, your lead portal, email and SMS alerts, and business-hours support.
Higher tiers add things like CRM integrations, a dedicated point of contact, video review calls, and a phone line. The compare plans table above has the full breakdown.
Yes. Most clients start on a lower plan and move up once they've proven their sales team can handle the volume. We'd rather you grow into a bigger plan than start on one your team can't keep up with.
Business-hours support on every plan, via email and live chat. Growth, Expansion, and Enterprise plans include a dedicated point of contact, scheduled review calls, and a phone line for clients who want one.
One conversation with a lead gen expert. You’ll know your guaranteed monthly lead number, whether your sector is still open, and exactly what comes next.
Book Your Discovery Call →We’ll tell you on the call. You leave with a clearer view of your lead gen than you walked in with.
You leave with a specific number, a clear plan, and a guarantee in writing. If you want to work with us, great.