In the energy sector, a steady flow of leads is the difference between growing and standing still. Without one, brokers and installers watch contracts renew elsewhere and pipelines dry up through the slow months. The leads we generate for our energy clients aren’t random inquiries. They’re businesses and homeowners actively looking to cut their energy costs, switch contracts, or invest in solar and battery storage.
The US energy market is competitive and constantly moving. Prices shift, contracts roll over, and businesses are bombarded with lookalike offers. For brokers, standing out takes more than a competitive rate. For solar installers, it takes more than panels. Both need a steady flow of prospects who are actively looking to act on their energy costs.
Energy brokers act as the bridge between suppliers and customers, comparing tariffs, negotiating terms, and timing switches around renewal dates. Their value is sharpest for businesses with multiple sites or heavy usage, where the right contract saves serious money. Solar and battery installers serve the same instinct from the other side: turning rooftops into lower bills and predictable costs.
The push toward renewables is accelerating all of it. Solar PV, battery storage, EV charging, and green tariffs are pulling new buyers into the market every month. A business that wants to grow needs leads from all of these groups, in the right mix, every month.
Most brokers grow through cold calling and referrals, and most installers through word of mouth and bought lead lists. That works until it doesn’t. Cold outreach gets harder every year, shared leads get rung by four competitors at once, and the pipeline swings with the seasons.
The energy businesses that grow consistently are the ones with a system that delivers fresh, exclusive inquiries every month, through the slow months as well as the busy ones. That’s what we build.
The leads we generate for energy businesses vary depending on the model. Some brokers only want commercial contracts above a certain spend. Some installers only want domestic solar. Others want both sides of the market. We build the campaigns around the type of client your business actually wants.
We run lead generation campaigns across 116+ sectors. Energy doesn’t behave like many of them. A few things to be aware of.
Energy leads can be generated at a lower cost per lead than almost any sector we work in. The campaign above ran at $8.22 a lead. That changes the maths: pipelines get built on volume, and conversion discipline decides the winners.
A business can only switch when its contract allows it. The best campaigns capture prospects early, hold them until their renewal window opens, and put your team in front of them at exactly the right moment.
Buyers in this market are wary of pushy switching calls. Landing pages that lead with transparency, accreditation, named reviews, and clear savings examples convert far better than pressure-led offers.
Commercial energy decisions are made by owners and finance leads. Domestic solar is a household purchase. The messaging, proof, and follow-up for each are completely different, and we build the campaigns accordingly.
One example of what this looks like in practice. The figures below are from an energy campaign run through our US brand.
The figures above are one client’s outcome and not typical of all clients. Individual results vary significantly based on sector, geography, budget, capacity, and ultimately your own sales execution. Your guarantee with us is a minimum number of exclusive leads over your first three months. We tell you that number before you sign, and we work to hit it across that period. What happens after the leads land, close rate, revenue, retention, is on your sales process, not ours.
The system we’ll run for your energy business isn’t being tested on you. It’s been refined over seven years of running campaigns for service businesses, with our own money on the line.
One conversation with a lead gen expert. You’ll know your guaranteed monthly lead number, whether your sector is still open, and exactly what comes next.
Book Your Discovery Call →We’ll tell you on the call. You leave with a clearer view of your lead gen than you walked in with.
You leave with a specific number, a clear plan, and a guarantee in writing. If you want to work with us, great.