Solar Installers.

Generating leads is critical for solar installers who want a pipeline they can rely on. Without a steady flow of inquiries, referrals and door-knocking reputations carry the diary and the quiet spells hit hard. The leads we generate for our solar installers clients aren’t random inquiries. They’re homeowners and businesses actively looking to cut bills with solar and storage.

The US solar installers market.

The US solar market is surging on energy prices and net-zero targets. Buyers are motivated but wary: they want accredited installers, honest payback numbers, and proof from real installations.

Installers serve everyone from homeowners cutting bills to businesses decarbonising and landlords adding value. One customer wants panels plus battery sized correctly. Another wants an EV charger integrated. A business wants a roof survey and a business case.

Battery storage, export tariffs, and commercial PPAs keep widening the market. A business that wants to grow needs leads from all of these groups, in the right mix, every month.


Why solar installers need a lead generation system.

Most solar installers grow through referrals and door-knocking reputations. That works until it doesn’t. The industry’s cowboy history makes trust the bottleneck, and national lead mills sell the same inquiry five times.

The businesses that grow consistently are the ones with a system that delivers new inquiries every month, regardless of season or referral luck. That’s what we build.


Common things solar installers want to generate leads for.

The leads we generate for solar installers vary depending on the business. Some want domestic install inquiries in a region. Others focus on commercial rooftops. Others again bundle storage and EV charging. We build the campaigns around the type of work your business actually wants.

  • Domestic solar PV installations
  • Battery storage systems
  • Commercial rooftop solar
  • Solar plus EV charger bundles
  • System upgrades and extensions
  • Solar servicing and maintenance
  • New-build developer partnerships
  • Battery retrofits to existing arrays

What makes solar installers different to other sectors.

We run lead generation campaigns across 116+ sectors. Solar Installers doesn’t behave like many of them. A few things to be aware of.

  1. 01
    Payback maths sells honestly.

    Credible savings estimates convert better than hype, and they protect you from refund-hungry regret later.

  2. 02
    MCS accreditation is the gate.

    Certification unlocks tariffs and trust. It belongs at the top of the page, not the footer.

  3. 03
    Exclusivity matters double here.

    Shared solar leads are rung by five installers within the hour. Exclusive leads restore your close rate and your margins.

  4. 04
    Surveys are the conversion.

    The site survey converts at multiples of phone quotes. Our funnels are built to book surveys.

Example Client

A client story: WA Group.

One example of what a long-term engagement looks like in practice. WA Group is a service business we’ve worked with for years.

Additional Sales Reported $1m+ Directly attributed to leads generated through our service. All-in across the campaign. Includes ads, landing page, portal, and management.
Engagement Ongoing 100% exclusive. Filled out a form on their landing page and asked to be contacted.
Worth being straight with you.

The figures above are one client’s outcome and not typical of all clients. Individual results vary significantly based on sector, geography, budget, capacity, and ultimately your own sales execution. Your guarantee with us is a minimum number of exclusive leads over your first three months. We tell you that number before you sign, and we work to hit it across that period. What happens after the leads land, close rate, revenue, retention, is on your sales process, not ours.

We’ve been doing this longer than many lead gen companies have been in business.

The system we’ll run for your business isn’t being tested on you. It’s been refined over seven years of running campaigns for service businesses, with our own money on the line.

$2m+ Our own lead spend
3,000+ Customers served
116+ Industries
7+ Years

Book a free discovery call.

20 minutes with one of our lead generation specialists. If we’re a fit for your business, you leave the call with your guaranteed monthly lead number. If not, you leave with a clearer idea of what to do next.

  • 01What’s working in your current marketing, and what isn’t.
  • 02What a realistic guaranteed lead number looks like for your business and area.
  • 03How the contract works and what’s included in the monthly fee.
Book The Call

Book your free 20-minute lead generation discovery call.

One conversation with a lead gen expert. You’ll know your guaranteed monthly lead number, whether your sector is still open, and exactly what comes next.

Book Your Discovery Call →

20 minutes one-to-one with a lead gen expert

If we’re not a fit

We’ll tell you on the call. You leave with a clearer view of your lead gen than you walked in with.

If we are

You leave with a specific number, a clear plan, and a guarantee in writing. If you want to work with us, great.